Established affiliates know that they must compete with other affiliates to get the sale. One of the more popular strategies used to convert a potential customer is to offer a bonus as a reward for using the affiliate's merchant link to make the purchase. But how effective is the method, and how easy is it to implement?
Well, it definitely takes some effort on your part if you want to include bonuses in your affiliate promotions. But it usually proves worthwhile. The goal, after all, is to halt the prospect in their tracks and cease their current search for additional information about the product, or a better bonus offer. If your bonus is sufficiently impressive, then you will succeed at this.
But there will always be a tradeoff - the more compelling the bonus you offer, the higher the cost to you to create it in the first place, even if it is just a digital offering. After all, someone has to do the work to create it (maybe you).
Jeff Czyzewski has tackled the problems faced by affiliates who need to create bonuses for their promotions. His product is known as ClickBank Bonus Domination. In addition to supplying a blueprint for bonus creation, his package includes software that can send bonuses to customers automatically. It can also be used to automatically add the customer to your auto responder sequence.
Obviously Jeff would not have gone to the trouble of creating a product like this if he did not feel sure that affiliates would find it highly useful. In all likelihood, I think they will. This is based on my own dealings with bonuses and affiliate promotions.
In fact, on all of my web sites that are dedicated to the promotion of a single affiliate marketing product, like on my ClickBank Bonus Domination review page, I use bonus offerings to sweeten the deal.
I do this for a very good reason. With affiliate marketing offerings in particular, it is extremely difficult to get a prospect to buy through your affiliate link. After all, the prospect in all probability is an affiliate themselves, and their natural inclination would be to save themselves some money and buy the product through their own affiliate link.
So the use of bonus incentives is a virtually necessity in this case. This is why, when a product launch takes place and the product targets affiliates, promotions abound with offers of what appear to be massive bonuses. However, it is often the case that these bonuses have been exaggerated more than the actual product that is being promoted, and the value of the bonus items is usually far less than advertised.
Well, knowledgable affiliates will see right through that. So if you ARE to offer a bonus as an incentive, you need to make sure that it really is a compelling one.
One method for doing this effectively is to create a special report that supplements the product that you are promoting. For example, if the product is a course on PPC marketing, you might use your own experience as a PPC marketer to create a special report about how to write ads which tend to draw the eye, and therefore have super high conversions.
You might entitle your report "Ten Effective Ad Strategies To Skyrocket Your Conversions". If you also offer proof that your methods work, you have just supplied the prospect with a compelling reason to purchase through your link. Especially if the special report is exclusive, and can only be supplied by you.
If you would like to learn more about how you can devise your own bonus offerings, visit my own ClickBank Bonus Domination bonus site, where you will be given a chance to find out how I am using this very strategy to promote Jeff Czyzewski's product.
It is also worth bearing in mind that when the bonus strategy is used in the promotion of non affiliate marketing related products, which draw potential customers who have no knowledge of affiliate links, the conversion rates can be increased a great deal.
Stephen Carter is a web developer and internet marketer. His ClickBank Bonus Domination critique page at http://www.clickbankbonusdominationreviewed.com/ is an attempt to let others know about some excellent software that facilitates the job of adding bonus incentives to your affiliate marketing efforts.
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